Hello! I go by Linh-Tran (she/her). I'm a UI/UX designer with experience in visual design, communications design, and graphic design. My goal as a designer is to communicate a company's messaging and product or service through cohesive branding, thoughtful design, and an enjoyable customer experience.
In my spare time I'm passionate about illustration, fine arts, and other creative pursuits. I'm the creator of the Vietnamese playing card deck, Vạn-Xuân, successfully funded on Kickstarter, and I sometimes like to write personal narrative essays. Follow me on Instagram to see my latest projects.
EXPERIENCE
Sr. UI/UX Designer at TIAA • 2022—Present
Joined recently established mobile UX team to expand and ensure a cohesive user experience across an array of
financial retirement products and design system management libraries as team transitions from Sketch to Figma.
UI/UX Designer at wikiHow • 2021—2022Joined recently established mobile UX team to expand and ensure a cohesive user experience across an array of
financial retirement products and design system management libraries as team transitions from Sketch to Figma.
Established first full-time UI/UX role at wikiHow. Conceptualize, brand, and design spinoff sites; designed webpages in collaboration with C-suite leadership, product team, other internal teams, and external collaborators.
Graphic Designer at Data Gumbo • 2018—2021
Supported all teams including CEO, C-suite leadership, marketing, sales, and engineering as in-house design service for blockchain-as-a-service (BaaS) startup in industrial space. Refreshed and expanded visual brand through presentation templates, diagrams, campaign collateral, and promotional swag.
Supported all teams including CEO, C-suite leadership, marketing, sales, and engineering as in-house design service for blockchain-as-a-service (BaaS) startup in industrial space. Refreshed and expanded visual brand through presentation templates, diagrams, campaign collateral, and promotional swag.
Graphic Artist at Whole Foods Market • 2015—2018
Created custom signage and chalk illustrations; displayed in-store signage to support teams with sale promotions and on-brand messaging. Trained Graphic Artist Assistant and support other stores in Houston Metro in addition to primary location.
Created custom signage and chalk illustrations; displayed in-store signage to support teams with sale promotions and on-brand messaging. Trained Graphic Artist Assistant and support other stores in Houston Metro in addition to primary location.
Junior Graphic Designer at The Information Store • 2014—2015
Conceptualized and designed B2B marketing materials for parent brand iStore, sub brand WellBitz, and external clients. Managed workflow as lead designer during Senior Graphic Designer's 3-month leave.
Conceptualized and designed B2B marketing materials for parent brand iStore, sub brand WellBitz, and external clients. Managed workflow as lead designer during Senior Graphic Designer's 3-month leave.
PROJECTS & AWARDS
RECm (Phase 1 Winner) • Team Visual Communications Designer • 2021—Present
BARDA DRIVe Mask Challenge Phase 1 Winner of 10 Winners, including Amazon, Levi’s, and Georgetown University, from 1,400+ submissions. Each winner received $10k to develop and test mask.
BARDA DRIVe Mask Challenge Phase 1 Winner of 10 Winners, including Amazon, Levi’s, and Georgetown University, from 1,400+ submissions. Each winner received $10k to develop and test mask.
Vạn-Xuân: The Land of Eternal Spring • Creator, Designer, Entrepreneur • 2020—2021
Successfully funded limited edition poker deck on Kickstarter, raising $17k+ (almost 200% of funding goal $9k). Designed, produced, and marketed Vietnamese playing cards with a print run of 1200+ decks.
Successfully funded limited edition poker deck on Kickstarter, raising $17k+ (almost 200% of funding goal $9k). Designed, produced, and marketed Vietnamese playing cards with a print run of 1200+ decks.
House of Cards by OGE Group • Participating Artist • 2019—2020
One of 20 artists chosen by panel from 170+ submissions to represent the city of Houston, Texas in international group exhibit and art installation at outdoor public space, Discovery Green.
One of 20 artists chosen by panel from 170+ submissions to represent the city of Houston, Texas in international group exhibit and art installation at outdoor public space, Discovery Green.
Inktober: Annual Drawing Marathon Event • Artist, Designer, Publisher • 2015—Present
Draw and post prompt-based illustrations on social media for the duration of October. Select illustrations for sale on Society6. Compiled drawings from 2015 to 2018 in 48-page, full-color publication, available on Amazon.
Draw and post prompt-based illustrations on social media for the duration of October. Select illustrations for sale on Society6. Compiled drawings from 2015 to 2018 in 48-page, full-color publication, available on Amazon.
Walt Disney Imagineering's ImagiNations Design Competition • Team Artist • 2013, 2014
Two-time Semifinalist (Top 30 in 2013, Top 8 in 2014) out of 200+ submissions nationwide each year. Collaborated with cross-functional team to develop proposals for theme park additions.
Two-time Semifinalist (Top 30 in 2013, Top 8 in 2014) out of 200+ submissions nationwide each year. Collaborated with cross-functional team to develop proposals for theme park additions.
Submerged: Origins of a Species • Partner, Artist • 2013
Conceptualized and executed immersive art installation Submerged at Matchbox Gallery as part of duo VILD Art Collaborative. Expanded installation as Submerged: Origins of a Species at Fresh Arts Houston.
Conceptualized and executed immersive art installation Submerged at Matchbox Gallery as part of duo VILD Art Collaborative. Expanded installation as Submerged: Origins of a Species at Fresh Arts Houston.
SKILLS
Programs • Adobe XD, Figma, Illustrator, InDesign, Photoshop, PowerPoint, Word, Excel, Google Suite, Canva, HubSpot, Wix, Weebly
Languages • English (fluent, native speaker), Vietnamese (working proficiency, non-technical), Spanish (elementary proficiency)
Soft Skills • design critique, prototyping, creative problem-solving, product development, project management, time management, cross-functional collaboration, team player, task prioritization, entrepreneurship, vendor relations, enthusiasm to learn